杏皮茶
杏运知杏皮茶属于公司孵化产品之一,产品本身属于西北祁连山一带和敦煌民间特色产物,在中国的河西走廊,人们时常用戈壁上的酸杏,熬煮出了酸甜的杏皮茶。把杏皮茶选做快消品中茶饮料的单品,在视觉设计上采用了插图叙事的设计风格,灵感来自敦煌北魏时期的壁画《鹿王本生图》里的九色鹿王。用比较艳丽的色彩和带有很强童趣与夸张的设计语言,描绘出花期刚过的祁连山,万物繁荣的场景。
Apricot peel tea is selected as a single product of FMCG Chinese tea beverage. The visual design adopts the design style of illustration narration, which is inspired by the nine color deer king in the mural "deer king Bensheng picture" in Dunhuang and Northern Wei Dynasty. With gorgeous colors and design language with strong childlike interest and exaggeration, it depicts the scene of prosperity of all things in Qilian mountain just after the flowering period.
- 类别category/ 快消品饮料类
- 客户customer/ 杏运知
- 时间time/ 2021
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